Course Summary

Which types of members would benefit most from working at your coworking space? Learn how to identify your ideal customers and build service offerings tailored to their specific needs. This course is recommended for both space operators and community managers.

What You'll Learn

Identifying Your Target Market will help you:

  • Determine who is most likely to benefit from working at your coworking space
  • Create personas to think through customer needs, wants and pains
  • Consider where your target customers spend time, both online and in real life, and what types of messages might influence them
  • Ensure your amenities, pricing and programing offers will be compelling for your audience

Course time to complete: 55:07

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